You will have access to a huge range of real time reporting metrics, so you'll know vital information including:

•     Number of emails sent

•     Number of emails opened (unique and total)
•     Percentage of HTML to plain text
•     Links clicked
•     Who clicked specific links
•     Click through rates
•     Unsubscribers
•     Bounced emails
•     Number of profile updates

•     Send to friends

•     Social media activity

•     Domain reporting

Not only will you get this data on each of your campaigns, you'll also be able to benchmark your results against the market. Twice a year Clevermail puts together the Australian Email Marketing Metrics Report. So you can also sneak a peek at other industries and see how you compare.